Year 8 geographers recently visited shopping facilities The Avenue and Central Plaza, both on Chaeng Wattana, to compare and contrast them. This included interviewing shoppers, conducting traffic counts, land use mapping and evaluating the physical environment.
We began the day at The Avenue by counting the cars coming in and out to see which shopping centre was busier and also to see if it was busier during the morning or afternoon. After this we interviewed a number of shoppers to find out what kinds of goods they had bought as well as how far they had travelled to visit the shopping centre. Additionally, we annotated a land use map to classify the different types of shops at the Avenue. Finally, we completed an environmental quality survey which compares the built environment.
Later, we repeated this process at Central Plaza and found out that it had more comparison goods than The Avenue. Our traffic surveys concluded that Central was much busier than The Avenue. Through interview we discovered that our shoppers had travelled further distances to Central in comparison to The Avenue.
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